ranking systems

DataFunTalk

Feb 21, 2021 · Artificial Intelligence

Advances in Pre‑Ranking for Large‑Scale Advertising: The COLD Framework and Its Technical Evolution

This article reviews the development history, technical routes, and recent breakthroughs of pre‑ranking (coarse ranking) in large‑scale advertising systems, focusing on Alibaba's COLD (Computing‑power‑cost‑aware Online and Lightweight Deep) framework, its model design, engineering optimizations, experimental results, and future research directions.

COLDMachine Learningadvertising

0 likes · 20 min read

Advances in Pre‑Ranking for Large‑Scale Advertising: The COLD Framework and Its Technical Evolution

DataFunTalk

Sep 3, 2020 · Artificial Intelligence

Deep Learning Practices for Click‑Through‑Rate Prediction and Ranking at 58.com

This article describes how 58.com applied deep‑learning techniques—including feature engineering, sample construction, model evolution from Wide&Deep to DIN/DIEN and multi‑task learning—and system‑level optimizations to improve CTR/CPM performance in its large‑scale commercial ranking platform.

CTR predictionFeature Engineeringdeep learning

0 likes · 38 min read

Deep Learning Practices for Click‑Through‑Rate Prediction and Ranking at 58.com