R&D Culture

Ctrip Technology

Jun 13, 2017 · R&D Management

Implementing the OK System and OKR for High‑Growth Teams: Ctrip Train Ticket SBU Case Study

This article describes how Ctrip’s Train Ticket SBU introduced the OK organizational model and OKR goal‑setting framework, along with a performance‑based “投名状” incentive and the Huangpu training camp, to maintain agility, drive growth, and foster an entrepreneurial culture within a rapidly scaling R&D organization.