Beike Product & Technology
Sep 26, 2020 · Artificial Intelligence
Uplift Modeling for Intelligent Marketing: Concepts, Methods, Evaluation, and Business Applications
This article introduces uplift (incremental) modeling as a causal inference technique for intelligent marketing, explains its mathematical formulation, compares response and uplift models, describes various modeling approaches such as two‑model, one‑model, and label‑transformation methods, outlines evaluation metrics like Qini and AUUC, and demonstrates practical deployment in a real‑world real‑estate platform.
A/B testingQini curvecausal inference
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