NetEase Cloud Music Tech Team
Apr 23, 2024 · Mobile Development
Cloud Music User Push Notification Optimization: Practices and Insights
Cloud Music revamped its push‑notification system by separating business and channel layers, integrating a unified delivery platform, tailoring messages to Android manufacturers, adding new push channels, refining frequency and copy controls, and using AI‑generated creatives, which together doubled click‑through rates and nearly doubled total click users within two months.
A/B TestingAIGC Content GenerationMobile App Engagement
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