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programmatic creative

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DataFunSummit
DataFunSummit
Jan 7, 2021 · Backend Development

Architecture and Practices of 58.com Alliance Advertising Platform

This article presents a comprehensive overview of the 58.com alliance advertising platform, detailing its business model, core modules such as SSP, DSP, media and creative platforms, system architecture, performance optimizations, big‑data processing, and future directions for programmatic creative generation.

DSPPerformance OptimizationSSP
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Architecture and Practices of 58.com Alliance Advertising Platform