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product decisions

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Continuous Delivery 2.0
Continuous Delivery 2.0
Jul 28, 2022 · Product Management

How Netflix Uses A/B Testing to Drive Product Decisions

This article explains how Netflix applies large‑scale A/B experiments and scientific methods to make data‑driven product decisions, describing its decision‑making frameworks, the role of hypothesis testing, and the upcoming topics in the series on experimentation.

A/B TestingExperimentationNetflix
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How Netflix Uses A/B Testing to Drive Product Decisions