DataFunTalk
Mar 11, 2020 · Artificial Intelligence
Design and Optimization of External Advertising Algorithms for User Growth at Youku
Since 2019, Youku has integrated DSP-based video advertising on platforms like Toutiao and Alibaba Mama with user growth strategies, developing a series of algorithms that, under cost and budget constraints, achieve multi‑million daily active users through optimized RTB bidding, pricing, and multi‑channel modeling.
Multi‑Channel ModelingPricing OptimizationRTB
0 likes · 14 min read