DataFunTalk
Oct 24, 2023 · Backend Development
Design and Algorithms of an Online Advertising System: Architecture, Coarse Ranking, Budget Control, and Pricing
The article explains the architecture of an online advertising system, detailing the roles of ad placement and playback, the design of coarse ranking modules, budget pacing mechanisms, and pricing algorithms that aim to maximize ROI while controlling costs.
Backendad rankingadvertising
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