Baidu MEUX
Nov 8, 2022 · Product Management
How Baidu Hotel’s Price‑Comparison Design Boosted User Conversion
This case study details Baidu Hotel’s design process for a price‑comparison feature, outlining market background, user research, strategic touchpoints, competitive analysis, and three implementation phases that together enhanced perception, built cognition, and reinforced memory, ultimately improving conversion rates.
UI designUser Experiencecase study
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