网易UEDC
Oct 11, 2022 · Game Development
Why Do Players Pay? Uncovering the Psychology Behind Game Monetization
This article examines the evolving Chinese gaming market, consumer confidence trends, and the psychological and motivational factors that drive players—especially Gen‑Z—to spend money on games, offering insights into pricing strategies, player segmentation, and industry challenges.
Gen Zconsumer psychologygame monetization
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