DataFunSummit
Apr 25, 2022 · Artificial Intelligence
Budget Pacing for Targeted Online Advertisements: Problem, Solution, and Pass‑Through Rate Mechanism
The article explains the drawbacks of the traditional generalized second‑price auction for online ads, proposes monitoring and probabilistically throttling fast‑spending campaigns using a time‑window based budget pacing model with a Pass‑Through Rate (PTR), and references the related research paper while also offering free resource links.
AIad budgetingauction algorithm
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