opportunity allocation

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Jul 7, 2021 · Artificial Intelligence

Multi‑Objective Modeling for CRM Opportunity Allocation: Iterative Deep Learning Approaches

This article details the development and iterative optimization of multi‑task deep learning models—including XGBoost‑based baselines, MMoE, ESMM‑enhanced MMoE, PLE, and bias‑aware ranking—to simultaneously improve call‑out and connect‑out rates in a CRM opportunity distribution system, presenting offline gains and online deployment results for each version.