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DataFunSummit
DataFunSummit
Jan 1, 2022 · Artificial Intelligence

Intelligent Advertising Delivery System: Budget‑Constrained Bidding, Multi‑Constraint Bidding, Sequential Allocation, and Multi‑Channel Optimization

This article systematically introduces Alibaba's advertising intelligence platform, covering the evolution from simple CPM/CPC models to advanced budget‑constrained, multi‑constraint, and sequential bidding strategies, multi‑channel optimization, and reinforcement‑learning‑based solutions that jointly maximize advertiser ROI and platform revenue.

Multi-Channeladvertisingbudget optimization
0 likes · 34 min read
Intelligent Advertising Delivery System: Budget‑Constrained Bidding, Multi‑Constraint Bidding, Sequential Allocation, and Multi‑Channel Optimization
Alimama Tech
Alimama Tech
Jun 10, 2021 · Artificial Intelligence

Overview of Recent Alibaba Mama Research Papers Presented at KDD 2021 on Advertising and AI

At KDD 2021, Alibaba Mama presented six papers that introduced a unified constrained‑bidding solution, a deep‑learnable auction mechanism, real‑negative training for delayed‑feedback CVR, a contextual‑bandit advertising strategy recommender, a multi‑agent cooperative bidding game, and an uncertainty‑aware exploration model, all of which have been deployed to boost platform revenue and advertiser performance.

AlibabaAuction MechanismsKDD
0 likes · 16 min read
Overview of Recent Alibaba Mama Research Papers Presented at KDD 2021 on Advertising and AI