How Alipay’s “Touch‑and‑Go” Is Redefining Mobile Payments
Alipay’s 2024 “Touch‑and‑Go” rollout, covering 400 cities and over 100 million users in just 321 days, illustrates a strategic shift from feature competition to a seamless, ultra‑low‑friction payment experience that challenges WeChat’s entrenched social‑payment ecosystem and reshapes user habits across the IoT era.