Ximalaya Technology Team
Nov 29, 2024 · Artificial Intelligence
Applying Large Language Models for AIGC Advertising: Content Generation, Multimodal Understanding, and Creative Optimization at Ximalaya
Ximalaya leverages large language models and AI‑generated content to automate ad creative production, multimodal semantic understanding, and creative selection, slashing image costs to 0.2 CNY, boosting CTR by up to 3.5 %, improving revenue and eCPM by over 2 %, and expanding material diversity fivefold.
AIGCMultimodal Understandingadvertising
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