DataFunSummit
Dec 11, 2024 · Artificial Intelligence
Exploring Large‑Model Applications in Advertising: The COPE and LEARN Frameworks at Kuaishou
This article reviews Kuaishou's two‑year exploration of large‑model and multimodal techniques for advertising, detailing the challenges of content‑domain ad estimation, the COPE unified product representation framework, and the LEARN LLM knowledge‑transfer approach, and reports the resulting business gains.
LLM knowledge transferadvertising recommendationcross‑domain behavior
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