Ximalaya Technology Team
Jul 12, 2024 · Artificial Intelligence
Multi-Path Recall and Ranking Techniques in Real-Time Bidding Advertising Systems
In real‑time bidding advertising, a multi‑path recall framework quickly filters billions of ads using parallel non‑personalized and personalized strategies—such as hot‑item rules, collaborative‑filtering, skip‑gram vectors, and GraphSAGE embeddings—while respecting targeting constraints, before a ranking stage optimizes eCPM, with effectiveness measured offline and online and future extensions planned with large language models.
Rankingadvertisinggraph neural network
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