DataFunSummit
Feb 10, 2023 · Artificial Intelligence
Multi‑Channel Budget Allocation and Rights Distribution: Modeling, Optimization, and Uplift Strategies
This article presents a comprehensive framework for allocating marketing budgets across multiple channels, designing coupon‑based rights, and distributing them using uplift modeling and optimization techniques to maximize user conversion and overall business ROI.
AI algorithmsbudget allocationcoupon optimization
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