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Alimama Tech
Alimama Tech
Aug 4, 2021 · Big Data

Fast Attribution Engine (FAE): High‑Performance Distributed Computing for User Behavior and Advertising Attribution

FAE, Alibaba’s high‑performance distributed MPP engine, stores billions of user‑behavior events in a time‑ordered AFile model and uses stateless masters, importers, mergers and workers with Redis and MySQL metadata to deliver sub‑second, 10‑100× faster ad‑attribution queries across ad‑hoc, offline and near‑real‑time scenarios such as frequency, path and funnel analysis.

Ad AttributionBig DataFAE
0 likes · 11 min read
Fast Attribution Engine (FAE): High‑Performance Distributed Computing for User Behavior and Advertising Attribution
DataFunTalk
DataFunTalk
Aug 3, 2021 · Big Data

Fast Attribution Engine (FAE): A High‑Performance Distributed Computing Engine for User Behavior and Advertising Attribution

The article introduces Alibaba's Fast Attribution Engine (FAE), describing the technical challenges of user behavior and advertising attribution, its data model (AFile), system architecture, performance advantages over traditional OLAP solutions, and a range of application scenarios such as frequency analysis, crowd flow modeling, path, retention, funnel analysis, and visitor selection.

Big DataFAEMPP engine
0 likes · 13 min read
Fast Attribution Engine (FAE): A High‑Performance Distributed Computing Engine for User Behavior and Advertising Attribution