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Tencent Advertising Technology
Tencent Advertising Technology
Jul 13, 2017 · Artificial Intelligence

Insights from the First Tencent Social Advertising University Algorithm Competition: Teams’ Strategies and Experiences

The article summarizes the inaugural Tencent Social Advertising university algorithm contest, highlighting the winning team’s approach, detailed interviews with three top teams, their feature engineering, model choices, challenges faced, and advice for future participants in mobile app conversion rate prediction.

Feature EngineeringTencentadvertising conversion
0 likes · 17 min read
Insights from the First Tencent Social Advertising University Algorithm Competition: Teams’ Strategies and Experiences
Tencent Advertising Technology
Tencent Advertising Technology
Jun 15, 2017 · Artificial Intelligence

Tencent Social Ads Data Mining Expert Q&A: Feature Engineering, Modeling, and Competition Insights

In a Q&A session, a Tencent social ads data mining expert addressed competition participants' questions on data delays, full‑set versus sliding‑window statistics, dataset authenticity, Bayesian smoothing, feature selection, handling missing values, large‑scale training, feature interactions, model stacking, online mini‑batch training, and provided reference resources.

Data MiningFeature EngineeringVowpal Wabbit
0 likes · 11 min read
Tencent Social Ads Data Mining Expert Q&A: Feature Engineering, Modeling, and Competition Insights