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Mobile Marketing

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DataFunSummit
DataFunSummit
Jun 27, 2023 · Artificial Intelligence

Intelligent Growth Algorithms and Their Applications in the Smartphone Industry – OPPO Andes Smart Cloud

This article presents OPPO's Andes Smart Cloud team's intelligent growth algorithm architecture, covering industry background, data pipelines, model designs such as uplift, PU‑learning, multimodal AIGC, and their practical applications in content supply, recommendation, precise audience targeting, and ad bidding, followed by a summary and Q&A.

AIGCMobile MarketingRTB
0 likes · 22 min read
Intelligent Growth Algorithms and Their Applications in the Smartphone Industry – OPPO Andes Smart Cloud
AntTech
AntTech
Mar 21, 2021 · Artificial Intelligence

Hubble Intelligent Audience Platform: Three‑Generation Algorithm Evolution for Mobile Marketing

The article describes the Hubble Intelligent Audience Platform’s three‑generation algorithmic evolution—starting from a DSSM‑based model, moving to an asynchronous GNN plus lightweight learning architecture, and finally integrating incremental learning with meta‑weighting—to improve audience expansion for mobile marketing campaigns.

AIMobile Marketingaudience expansion
0 likes · 14 min read
Hubble Intelligent Audience Platform: Three‑Generation Algorithm Evolution for Mobile Marketing
Efficient Ops
Efficient Ops
Jun 30, 2020 · Operations

How DevOps Accelerated Mobile Marketing Testing at Agricultural Bank

This article details how a bank's mobile marketing platform adopted DevOps practices—layered testing, automation with an in‑house platform, and metric‑driven measurement—to achieve rapid two‑week iterations, early defect detection, and higher product reliability while outlining future automation goals.

Continuous DeliveryMobile Marketingautomated testing
0 likes · 8 min read
How DevOps Accelerated Mobile Marketing Testing at Agricultural Bank