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Alimama Tech
Alimama Tech
Jan 12, 2022 · Big Data

Marketing Mix Modeling (MMM): Background, Scenarios, Solutions, and Case Applications

Marketing Mix Modeling (MMM) is a statistical, macro‑level technique that quantifies the sales impact of diverse marketing, pricing, competitor, and economic factors, enabling brands to allocate budgets, simulate scenarios, and optimize ROI across online and offline channels, often complemented by attribution models for detailed digital insights.

Data AnalysisMMMMarketing Mix Model
0 likes · 16 min read
Marketing Mix Modeling (MMM): Background, Scenarios, Solutions, and Case Applications
Qunar Tech Salon
Qunar Tech Salon
Dec 15, 2020 · Databases

Database Migration and Architecture Upgrade at Qunar: From MMM to PXC

This article analyzes common database migration strategies, compares two approaches—master‑slave cut‑over and proxy‑based migration—describes Qunar's internal MMM and Percona XtraDB Cluster (PXC) architectures, and details a step‑by‑step, zero‑downtime migration process from MMM to PXC with practical lessons and best practices.

High AvailabilityMMMPXC
0 likes · 15 min read
Database Migration and Architecture Upgrade at Qunar: From MMM to PXC
Architecture Digest
Architecture Digest
Jun 6, 2019 · Databases

MySQL High Availability: Concepts, Replication Architectures, and Design Considerations

This article explains the importance of high availability in distributed systems, defines MySQL high‑availability concepts such as replication, describes several HA architectures including MySQL Cluster, MMM, and MHA, and discusses design principles for building resilient database services.

Database ArchitectureHigh AvailabilityMHA
0 likes · 8 min read
MySQL High Availability: Concepts, Replication Architectures, and Design Considerations