Alimama Tech
Jul 29, 2024 · Artificial Intelligence
Generative Auto-bidding via Diffusion Modeling (AIGB)
The paper presents AIGB, a generative auto‑bidding framework that replaces reinforcement‑learning with a conditional diffusion model to generate optimal bidding trajectories, and demonstrates through offline benchmarks and Alibaba’s online A/B tests that it consistently outperforms RL baselines, boosting buy count, GMV, and ROI while maintaining low latency.
Reinforcement Learningauto-biddingdiffusion modeling
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