Qunhe Technology User Experience Design
Jun 29, 2021 · Product Management
How to Master Market Segmentation for Smarter Product Strategies
This article explains the concept and origins of market segmentation, why it matters for businesses, when to apply it based on market maturity, the key demographic, psychographic and behavioral variables used, and the statistical methods—canonical correlation, clustering, and discriminant analysis—employed to create and validate effective segments.
canonical correlationcluster analysisconsumer behavior
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