Model Perspective
Mar 24, 2023 · Fundamentals
Master the PEST Model: A Practical Guide for Analyzing Business Environments
This article introduces the PEST model—a four‑factor framework covering political, economic, social, and technological influences—explains each component, provides a detailed example for an electronics company, and challenges readers to apply the analysis to a supermarket’s expansion plan.
FrameworkPEST analysisbusiness strategy
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