DataFunSummit
Sep 27, 2023 · Product Management
A Decade of User Growth in the General Entertainment Industry and Its Application to Tencent Video
This article reviews ten years of user growth (UG) development in the general entertainment sector, outlines three historical stages, and then details how Tencent Video sets realistic goals, integrates resources, designs growth plans, measures outcomes, and applies advanced attribution, revenue splitting, LTV modeling, and experimental validation to drive sustainable growth.
AttributionExperimentationLTV Modeling
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