lookalike modeling

DataFunSummit

Apr 17, 2022 · Artificial Intelligence

Precise Marketing Algorithms and Practices at Hello Mobility

This article presents Hello Mobility’s precise marketing system, covering its business background, value, framework, algorithmic capabilities such as Pu‑Learning LookAlike modeling, TSA semi‑supervised learning, and Graph Embedding, as well as identified pain points, project impact, and future directions for scaling and automation.