Ele.me Technology
Aug 16, 2023 · Artificial Intelligence
Spatiotemporal-Enhanced Network for Click-Through Rate Prediction in Location‑Based Services
The paper introduces StEN, a spatiotemporal-enhanced network for CTR prediction in location-based services, combining static spatiotemporal feature activation, dynamic preference activation, and target attention, achieving state-of-the-art offline results and a 1.6% CTR lift in online tests.
click-through ratedeep learninglocation-based services
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