JD Tech
Apr 8, 2025 · Artificial Intelligence
MaRCA: Multi‑Agent Reinforcement Learning Computation Allocation for Full‑Chain Advertising Systems
The article presents MaRCA, a multi‑agent reinforcement learning framework that models user value, compute consumption, and action reward to allocate limited computation resources across the entire advertising recommendation pipeline, achieving higher ad revenue while keeping system load stable under fluctuating traffic and diverse request values.
Advertising SystemsLoad-Aware SchedulingMulti-Agent Reinforcement Learning
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