DataFunTalk
Jul 19, 2024 · Artificial Intelligence
Underlying Logic and Multi‑Agent Architecture of AI Agents in Baidu's Commercial Advertising Platform
The article explains how Baidu's commercial advertising platform leverages generative AI agents—covering their core capabilities of understanding, planning, execution, and persona—to overcome challenges such as hallucination and integration, describing a multi‑layer architecture, key technologies, real‑world case studies, and the resulting performance and operational benefits.
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