How Kuaishou Leverages Large‑Model AI to Boost Advertising Performance

This article outlines Kuaishou's two‑year exploration of multimodal large‑model techniques in advertising, detailing the challenges of content‑domain ad estimation, the COPE unified product representation framework, and the LEARN LLM knowledge‑transfer approach that together improve user interest modeling and business ROI.

LLM knowledge transferLarge Model AIadvertising optimization

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How Kuaishou Leverages Large‑Model AI to Boost Advertising Performance

DataFunSummit

Dec 11, 2024 · Artificial Intelligence

Exploring Large‑Model Applications in Advertising: The COPE and LEARN Frameworks at Kuaishou

This article reviews Kuaishou's two‑year exploration of large‑model and multimodal techniques for advertising, detailing the challenges of content‑domain ad estimation, the COPE unified product representation framework, and the LEARN LLM knowledge‑transfer approach, and reports the resulting business gains.

LLM knowledge transferadvertising recommendationcross‑domain behavior

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Exploring Large‑Model Applications in Advertising: The COPE and LEARN Frameworks at Kuaishou