AIGC Video Generation Techniques for E‑commerce: Lip‑Sync, Head/Body Driving, and Business Applications
The article surveys recent AIGC video generation advances for Taobao e‑commerce, detailing lip‑sync models like Wav2Lip and MuseTalk, head‑driven systems such as Hallo and EchoMimic, body‑driven pipelines including AnimateAnyone and Tango, and a four‑stage production workflow that boosts click‑through rates and enables virtual try‑on.