DataFunSummit
Oct 16, 2022 · Artificial Intelligence
Applying and Building LTV Models for User Growth
This article explains the concept of Lifetime Value (LTV), how it can be decomposed into Life Time and ARPU, outlines the five stages of user growth where LTV can be applied, discusses key dimensions for LTV estimation, and presents practical modeling and data‑pipeline approaches for device‑level LTV prediction.
LTVLifetime Value Modelingdata science
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