Alimama Tech
Dec 4, 2024 · Artificial Intelligence
AIGB: Generative Auto‑Bidding via Diffusion Modeling
AIGB, introduced by Alibaba Mama in 2023, reframes large‑scale ad‑auction auto‑bidding as a generative sequence task using diffusion models, achieving up to 5 % GMV gains, improved stability and interpretability, and is now commercialized, open‑sourced, and featured in a NeurIPS‑endorsed competition.
AIadvertisingauto-bidding
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