JD Retail Technology
Feb 18, 2025 · Artificial Intelligence
Engineering Practices of JD Advertising Agent: JDZunTong Intelligent Assistant
JD’s advertising R&D team created the JDZunTong Intelligent Assistant by engineering a modular Agent platform that combines advanced Retrieval‑Augmented Generation (RAG 1.0 → 2.0) and Function‑Call capabilities, a visual designer, custom tool registration, and a native Python workflow engine to deliver intelligent customer service, data queries, and ad creation for merchants.
AIFunction CallJD Advertising
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