item representation

JD Retail Technology

Jul 1, 2024 · Artificial Intelligence

Generative Recommendation Systems for JD Alliance Advertising: Design, Implementation, and Evaluation

This article surveys how large language models reshape recommendation systems, details a generative recommender framework for JD Alliance ads—including item representation, model input, training, and inference—presents extensive offline and online experiments, and discusses future optimization directions.

JD AllianceLLMgenerative recommendation

0 likes · 25 min read

Generative Recommendation Systems for JD Alliance Advertising: Design, Implementation, and Evaluation

JD Tech Talk

Jun 13, 2024 · Artificial Intelligence

Generative Recommender Systems for JD Affiliate Advertising: Architecture, Methods, and Experimental Evaluation

This article surveys how large language models can reshape recommendation systems, describes the four-stage generative pipeline, details item representation techniques such as semantic IDs, presents a JD affiliate advertising use case with offline and online experiments, and outlines future optimization directions.

Cold StartLLMgenerative recommender

0 likes · 25 min read

Generative Recommender Systems for JD Affiliate Advertising: Architecture, Methods, and Experimental Evaluation