Ctrip Technology
Nov 25, 2014 · Product Management
Ctrip CEO Liang Jianzhang on Traditional Enterprises' Internet Turnaround – Speech Transcript
In this speech at the 14th China MBA Forum, Ctrip CEO Liang Jianzhang explains how traditional travel companies can reverse‑engineer the internet era through continuous innovation, organizational restructuring, and leveraging mobile and cloud technologies to sustain competitive advantage.
CtripInternet Strategybusiness transformation
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