Tag

Internet Platforms

0 views collected around this technical thread.

DataFunSummit
DataFunSummit
Sep 3, 2024 · Artificial Intelligence

Metric Attribution on Internet Platforms: Concepts, Methods, and Tool Applications

This article explains metric attribution for internet platforms, covering its definition, a three‑step analytical framework, deterministic and probabilistic methods such as metric decomposition, machine‑learning models with SHAP values, case studies, and a practical tool that guides users through attribution analysis.

Internet PlatformsSHAPbusiness metrics
0 likes · 15 min read
Metric Attribution on Internet Platforms: Concepts, Methods, and Tool Applications
DataFunTalk
DataFunTalk
Jul 13, 2024 · Artificial Intelligence

Metric Attribution in Internet Platforms: Concepts, Methods, and Case Studies

This article explains metric attribution for internet platforms, covering its definition, a three‑step framework, basic deterministic and probabilistic methods—including indicator decomposition, machine‑learning and SHAP techniques—illustrated with two detailed case studies and a brief overview of supporting tools.

Internet PlatformsSHAPcausal inference
0 likes · 15 min read
Metric Attribution in Internet Platforms: Concepts, Methods, and Case Studies