interest expansion

JD Cloud Developers

Oct 29, 2020 · Artificial Intelligence

How JD Leverages Knowledge Graphs for Better E‑commerce Interest Recall

JD’s recommendation team outlines three key innovations—knowledge‑graph‑based interest recall, enhanced CTR estimation with a DRM module, and a listwise ranking strategy—that together address user‑interest expansion challenges in e‑commerce, especially for cold‑start items, long‑tail products, and dynamic promotional scenarios.