Intelligent Reach

NetEase Yanxuan Technology Product Team

Apr 10, 2023 · Artificial Intelligence

Intelligent Reach System: Modeling, Decision Making, and Optimization for E‑commerce

The paper presents an intelligent reach system for e‑commerce that automatically selects audience, timing, channel, welfare and creative content using user, content and decision models—including XGBoost churn predictions, NLP‑generated copy, Bayesian CTR estimation and linear‑programming optimization—resulting in a 17.4 % rise in paying users and a 5 % revenue boost over manual methods.