NetEase Media Technology Team
Nov 17, 2022 · Backend Development
Design and Evolution of NetEase Advertising Engine Platform
NetEase’s advertising engine platform evolved from a monolithic, high‑concurrency system handling over a billion daily requests into a layered, distributed architecture that unifies indexing, billing, user‑tagging, and monitoring services, leverages Elasticsearch and custom extensions for fast retrieval, and plans further upgrades such as a custom retrieval kernel and Go‑based services.
Indexing Serviceadvertising platformbackend architecture
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