incentive strategy

DataFunTalk

Mar 11, 2023 · Product Management

Designing Incentive Strategies for Two‑Sided Market Experiments

This article explains how to design and evaluate incentive strategies in two‑sided platform experiments, covering problem background, challenges such as spillover and SUTVA violations, and proposing solutions like gradual scaling, small‑world partitioning, and ranking‑fusion approaches, while outlining key metrics for assessment.