BestHub
Sign in
Tag

incentive compatibility

0 views collected around this technical thread.

Alimama Tech
Alimama Tech
Oct 18, 2023 · Artificial Intelligence

Incentive-Compatible Auction Mechanisms for Automated Bidding with Budget and ROI Constraints

The paper presents incentive‑compatible, individually rational auction mechanisms for automated ad bidding where advertisers report private budget and ROI constraints, characterizes feasible allocation and payment rules via monotone budget functions, introduces a personalized ranking‑score auction using a “key ROI,” and demonstrates through experiments that the design achieves near‑optimal welfare and revenue while ensuring truthful reporting.

ROIauction theoryautomated bidding
0 likes · 17 min read
Incentive-Compatible Auction Mechanisms for Automated Bidding with Budget and ROI Constraints
Alimama Tech
Alimama Tech
Apr 20, 2022 · Artificial Intelligence

Designing a Two-Stage Auction for Online Advertising

The paper proposes a novel two‑stage auction for online ads that jointly optimizes a learned pre‑auction score with a second‑stage GSP auction, preserving incentive compatibility and achieving higher social welfare and revenue than traditional greedy methods, validated on public and industrial datasets.

incentive compatibilitymachine learningonline advertising
0 likes · 25 min read
Designing a Two-Stage Auction for Online Advertising