Alimama Tech
Dec 14, 2022 · Artificial Intelligence
Contrastive Image Representation Learning with Debiasing for CTR Prediction
The article proposes a three-stage contrastive learning framework—pre‑training, fine‑tuning, and debiasing—to generate unbiased, fine‑grained image embeddings for mobile Taobao CTR prediction, achieving higher accuracy, fairness, and a 4‑5% CTR lift in large‑scale offline and online evaluations.
Bias MitigationCTR predictioncontrastive learning
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