Horizontal FL | BestHub

DataFunSummit

Dec 28, 2022 · Artificial Intelligence

Federated Learning in Advertising: Business Background, Conversion Flow, Algorithmic Techniques, Vertical & Horizontal FL, and Security

This article explains how federated learning is applied to the advertising industry, covering business background, conversion processes from user, client, and server perspectives, algorithmic components such as CTR and CVR models, vertical and horizontal federated learning architectures, compression techniques, and security challenges with corresponding defenses.

Conversion TrackingFederated LearningHorizontal FL

0 likes · 22 min read

Federated Learning in Advertising: Business Background, Conversion Flow, Algorithmic Techniques, Vertical & Horizontal FL, and Security

DataFunTalk

Aug 28, 2022 · Artificial Intelligence

Federated Learning in Advertising: Business Background, Conversion Flow, Algorithm Techniques, Vertical & Horizontal FL, and Security

This presentation by Huawei federated‑learning expert Liu Lu explains how federated learning can be applied to the advertising ecosystem, covering business background, multi‑perspective conversion processes, core ad‑ranking algorithms, vertical and horizontal federated learning architectures, and the associated attack‑defense techniques.

AIAdTechFederated Learning

0 likes · 23 min read

Federated Learning in Advertising: Business Background, Conversion Flow, Algorithm Techniques, Vertical & Horizontal FL, and Security