May 13, 2026 · User Experience Design

Designing Warm Holiday Campaigns: Turning Festive Moments into Emotional Brand Connections

The article examines how holiday marketing has shifted from simple visual overlays to emotionally resonant designs, outlining a four‑step process—cultural analysis, element refinement, emotional storytelling, and commercial scenario—and showcases Mid‑Autumn, Christmas, and Spring Festival case studies with measurable performance gains.

Baidubrand experiencecase study

0 likes · 10 min read

58UXD

Feb 22, 2021 · Product Management

How 58.com Turned Chinese New Year Into a Gamified Recruitment Boost

The 2021 Chinese New Year "Salary‑Boost" campaign on 58.com combined festive storytelling, game‑like mechanics, and targeted reward design to engage job seekers, accelerate employer connections, and showcase how gamified product management can turn holiday marketing into measurable recruitment success.

design strategygamificationholiday marketing

0 likes · 8 min read

How 58.com Turned Chinese New Year Into a Gamified Recruitment Boost