Alimama Tech
Nov 10, 2021 · Artificial Intelligence
AutoHERI: Hierarchical Representation Automatic Aggregation for CVR Estimation in Advertising
AutoHERI, a hierarchical representation automatic aggregation model discovered via one‑shot neural architecture search, jointly learns CTR and CVR (and other downstream tasks) to capture cascade relationships, achieving superior AUC and conversion‑rate lifts in large‑scale Alibaba advertising datasets and prompting full production deployment.
AutoMLCVR estimationNeural Architecture Search
0 likes · 15 min read