Image Format Optimization and Deployment Practices at iQIYI: From JPG to AVIF
iQIYI optimized its app’s visual experience by progressively replacing JPG with WebP, HEIC, and finally AVIF—using a caplist‑driven CDN, self‑developed decoders and on‑demand production pipelines—to cut image sizes, reduce CDN bandwidth by over 30 % and maintain quality across static, transparent and animated assets.