Tencent Advertising Technology
Apr 12, 2021 · Artificial Intelligence
GuideBoot: A Guided Bootstrap Method for Solving Exploration‑Exploitation in Online Advertising
The article explains the exploration‑exploitation dilemma in recommendation systems, introduces the GuideBoot algorithm—an innovative guided bootstrap approach for contextual bandits—describes its Bayesian and non‑Bayesian foundations, presents experimental results on synthetic and real advertising data, and discusses an online learning extension.
Contextual BanditsGuideBootexploration-exploitation
0 likes · 11 min read