Alimama Tech
Feb 9, 2022 · Artificial Intelligence
Online Allocation Strategies for Guaranteed Display Advertising: Modeling, Distributed Solving, and Adaptive Pacing
The paper presents a guarantee‑based, distributed allocation framework for Alibaba’s off‑site brand contract ads that extends the SHALE algorithm with effect‑driven objectives and explicit over‑allocation constraints, solves dual variables via coordinate descent, and employs adaptive probability‑based pacing to meet volume guarantees while significantly boosting average CTR.
Large Scaleadvertisingallocation
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